Conceptual design is a framework for establishing the underlying idea behind a design and a plan for how it will be expressed visually.
It is related to the term “concept art”, which is an illustration (often used in the preproduction phase of a film or a video game) that conveys the vision of the artist for how the final product might take form. Similarly, conceptual design occurs early on in the design process, generally before fine details such as exact color choices or illustration style. The only tools required are a pen and paper.
Conceptual design has the root word “concept,” which describes the idea and intention behind the design. This is contrasted by “execution”, which is the implementation and shape that a design ultimately takes.Learn More >